Fera Pharmaceuticals Corporate Campaign
Fera, a new company, wanted to develop a corporate campaign which would position them as a bold new choice in specialty pharmaceuticals. The campaign was designed to work across different media channels. Some of the concepts focus on vision, as Fera specializes in opthomologic products. Their existing icon had a leaf in the "R" which was also used on some of the concepts. The winning concept, the baby in the leaf, was used on their website, in exhibits, journal ads and other promotion.