Branding an epilepsy product

This logo was part of a large exploration for the newest product in this blockbuster line of epilepsy products. I coined the term "KXR" which came out my design process. This helped to differentiate the product from the original brand. The color portion of this branding project was fascinating. While we retained the red from the original product, I chose purple as a way to distinguish the new brand. I presented these designs on behalf of the agency to the client.

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