Art Direction for Sweeteners

One of the largest sweetener manufacturers expanded their line. While they were well known for their original product, customers and consumers were not aware that they offered a full line. Their key challenge was that 3 of the products are artificial, one of the sweeteners is "all natural". They wanted to present the line as a cohesive offering to restaurants. I designed a series of concepts for the sweeteners that were colorful and memorable. I tried to play on the beauty of the new colors in the line as well as to indicate that they now had a full range for discerning consumers.

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