One of the largest sweetener manufacturers expanded their line. While they were well known for their original product, customers and consumers were not aware that they offered a full line. Their key challenge was that 3 of the products are artificial, one of the sweeteners is "all natural". They wanted to present the line as a cohesive offering to restaurants.
I designed a series of concepts for the sweeteners that were colorful and memorable. I tried to play on the beauty of the new colors in the line as well as to indicate that they now had a full range for discerning consumers.