Healthcare creative direction to hands-on art direction and design
Whether you are launching a new wellness product, an online group coaching program or blockbuster drug, I love the challenge of designing a unique graphic way to market your product. I have designed for some of the world’s largest clients including Aetna, Pfizer, Colgate, Kelloggs, and J&J as well as art directing for many successful start-ups. One of my key strengths is cross-channel communications. My creative incorporates strategy and consumer insights to help engage consumers to lead healthier lives.
In-house product marketing to advertising agency experience
As Creative Director of Product Marketing at Aetna | ActiveHealth Management, I am responsible for omnichannel product marketing ActiveHealth members and clients. ActiveHealth provides population health management for over 20 million people. Clients include employers, health plans, governments and providers.
I supervise and design digital and print campaigns branded for ActiveHealth, and custom population health management campaigns for states and large employers. I also manage presentation design for the Leadership and Product Teams. I appreciate that the work our team creates contributes to the health and wellbeing of consumers. Prior to ActiveHealth, I was a Creative Director | Art Director in healthcare advertising working on a wide range of professional and consumer products.
Corporate and non-profit clients have included:
Aetna | ActiveHealth Management, Cell Machines Inc., IETS (International Educational Training), Author Susan Dworken, Imanima Furniture, Interasian Resources Group, LLC, BFein Interior Design, Innovative Travel Marketing, Remarkable Content Group, The State of North Carolina, The Queens Chamber of Commerce, SAGE, K&J Foundation
Pharmaceutical clients have included:
American Red Cross Biomedical Services, Berlex, Bristol-Myers Squibb, Colgate International, Edgemont Pharmaceuticals, Fera Pharmaceuticals, ICN Pharmaceuticals, Johnson and Johnson Medical, Inc., Kellogg’s Cereals, National Pain Institute, National Surgical Centers, Noven Pharmaceuticals, Inc., Ortho-McNeil Pharmaceuticals, Roche Corporate, Sanofi-Aventis, Siemens Medical Solutions, Warner Lambert Consumer Health Products Group, Wyeth
Agency clients have included:
Adaire-Greene McCann, Draft FCB Healthcare, Eventive Marketing, Euro RSCG Life Metamax, Euro RSCG Life LM&P, Excitant Healthcare Advertising, Flaum Partners, Health4Brands, Hoffman Group, Kirkwood Spiro, LLNS, Proclinica, Saatchi & Saatchi Healthcare.
Consumer OTC Product Experience:
Attends, Benadryl: Pediatric/Adult, Colgate, Dove, Excedrin, Excedrin Migraine, Kellogg’s Wheat Bran, Pepto-Bismol
Rx Product Experience:
Apidra, Aerobid, Bazedoxifene, Bazedoxifene CE, Celebrex,Keppra XR, Klonopin Wafers, Levlin, Tri-Levlen, Levlite, Nolvadex, Protectiv Catheters and Needles, Lantus, Mycelex, Tridesilon, Stavzor, Theo-Dur, Theo-Dur Sprinkle, Ultracet, Ultram, Ultram SR, Vioxx, Virazole